RudyManning简历.pdf演讲主题介绍.pdf
美国艺术中心设计学院(Art Center College of Design).doc题目：设计师品牌化 Branding For Designers
讲座人：美国艺术中心设计学院 Rudy Manning 教授
时间：2017年11月16日（周四）上午9点30分
地点：九龙湖校区艺术学院大楼二层报告厅
Rudy Manning 教授简介
帕斯蒂利亚设计研究院/ 2004 至今
In 2004, Rudy Manning opened The Pastilla Institute of Design, a brand shaping creative agency with offices in Pasadena and New York City. Rudy leads a team of to 10 to 15 strategists, designers, animators, developers and project managers as the principal and chief creative director. For the past 11 years, the agency has teamed with global brands to produce award winning work through branding, advertising, interactive projects, websites, and film titles. Pastilla helps its diverse clientele solve a variety of communication challenges. Our clients include Nokia, Westfield, Hudson Properties, Microsoft, ESPN, Evian, Disney, AT&T and Relativity Films.
Pastilla’s Surface and Surface Pro 3 Branding & Ad Campaign | 2012 & 2014
帕斯蒂利亚的外观和外观Pro 3 品牌& 广告活动/ 2012 & 2014
In its beginning stages, the Microsoft Surface team contacted Pastilla to create concepts for Microsoft’s internal marketing team. These early renditions led to Pastilla becoming the agency of choice for the official Surface tablet ad campaign. The challenge was to reposition Microsoft as a credible player in the tablet hierarchy. Our campaign went viral and led to the re-engagement of Pastilla for the 2014 Surface Pro 3 campaign.
Microsoft Band | Branding, Strategy & Ad Campaign | 2013 to 2014
微软公司/品牌战略& 广告活动/2013 -2014
The X-Box team approached Pastilla for the early development of its Microsoft Band. During early research and development stages, X-Box sought a partner to help visualize the success of the product and position it for executives at Microsoft. Our strategic process began with the naming of the product, logo design & identity, brand strategy & positioning, and led to final concepts for the ad campaign, packaging, and impactful creative for decision makers to experience the band.
World Expo Shanghai 2010, US Pavilion 2010 | 2008
上海世博会2010，美国场馆2010/2008
Experience design agency, BRC Imaginary Arts, commissioned Pastilla to design and develop concepts for the US Pavilion Expo 2010 for the World Expo in Shanghai.
Nokia Design Center | 2000 to 2002
诺基亚设计中心/ 2000 - 2002
Nokia was a frequent client of Pastilla’s. In collaboration with the NDC in-house design team, Rudy worked on projects that included: growing the motion graphics studio, redesigning an interface for the Nokia media terminal; designing of the retail graphics for Nokia stores in Asia; and art directed, designed and produced the concept spots that ultimately marketed Nokia mobile phones.
Teaching Experience
教学经验
Instructor | Comm Design 4 - Branding & Identity Systems | Graphic Design Department Art Center College of Design | Spring 2016 to Present
讲师/ 通用设计4-品牌& 认知系统/平面设计部门
艺术中心设计学院/春季2016 至今
Comm 4 is a class that allows the student to research and develop a full graphic identity program for a company or institution. My teachings are focused on thinking as a brand strategy and building their own brand objectives and attributes the topic at hand. This process of strategic planning and thinking will lead the designer to solutions that satisfy and align with their client’s business goals and positioning as set by the student meanwhile creating forward-looking identities which can then be implemented over print, screen and environmental applications.
Instructor | Visual Communication 6 | Product Design Department
Art Center College of Design | Spring 2015 to Present
讲师/ 视觉交流6/ 产品设计部门
艺术中心设计学院/ 春季2015 至今
Vis Com 6 is an industry-level, presentation, and storytelling class. My teachings are focused on students visually communicating projects, ideas, and their process succinctly through various techniques. The students use graphics, photography, 3D rendering, and film-animation in order to convey their ideas. Students also utilize these techniques to showcase their work in an exciting and emotionally compelling way through their website and presentation decks. I also help students develop their personal brand. The process consists of developing their brand attributes and a brand statement, carrying this through to their identity, and finally, developing a personal brand film.
Instructor | ID-Graphics | Product Design Department
Art Center College of Design | Summer 2014
讲师/ ID 平面设计/ 产品设计部门/
艺术中心设计学院/ 春季2015 至今
ID Graphics is a class designed to teach Product Design students the fundamental basics of graphic design. We study everything from typography, logo & identity and visual communications. The projects include designing their resume, a logotype and poster for one of their projects.
Substitute andGuest Lecturer | Various Classes | Graphic Design
Department Art Center College of Design | Dates Varied
代课& 客座讲师/ 多种等级/ 平面设计部门艺术中心设计院/日期不定